Product Card
Product Card
Support users in their decisions
Support users in their decisions
Facile.it has a service that offers the best insurance quotes based on the personal information provided.
Getting correct and clear information is fundamental to making the best decision and finding the cheapest one.
Facile.it has a service that offers the best insurance quotes based on the personal information provided.
Getting correct and clear information is fundamental to making the best decision and finding the cheapest one.
Problem
Problem
The information on the product card was messy and disorganised, making it hard for users to read and compare two products. This caused them to put in a lot of effort to understand the available insurance coverage.
The information on the product card was messy and disorganised, making it hard for users to read and compare two products. This caused them to put in a lot of effort to understand the available insurance coverage.
Design Process
Design Process
Content & Strategy
Content & Strategy
Discover & Research
Discover & Research
Define
Define
Ideate
Ideate
Design
Design
Results
Results
Attuale
Nuova
Attuale
Nuova
The A/B test carried out on the Maze tool gave users the opportunity to view the new proposal. All voters clearly liked the new version, appreciating the clarity of the new layout and the new hierarchy of information.
The A/B test carried out on the Maze tool gave users the opportunity to view the new proposal.
All voters clearly liked the new version, appreciating the clarity of the new layout and the new hierarchy of information.